Global interest in its products has led UK-based food packaging solutions company Sirane to target the US as its next big growth area, following on from the group's recent move into South Africa.
According to Sirane, a four-man delegation will head for PMA’s Fresh Summit in Anaheim in October as the company bids to introduce its products to the country's fresh produce market.
'Our products have been selling well across the globe, but we are still relatively unknown in the United States,' said Sandra Evans, sales manager for the US. 'However, no-one in North America is doing the kind of innovative packaging that we are making, so we think there is a big gap in the market. We expect significant interest.'
Products including fruit pads offering ethylene absorbency and anti-fungal properties will be shown at the expo – the Dri-Fresh range is aimed at allowing the fruit or vegetables to stay in the best possible condition for the longest possible time.
Also on show will be Sira-FlexTM Resolve – a film with incredible shelf-life extending properties which has caused 'a bit of a global stir', Sirane says. The film, also available in a bag format, has been shown to add five days or more additional shelf-life to some fresh produce.
A brand new product will also be on show. The new Sirane pad, which will be named Soft-Hold, is described as being perfect for protecting soft fruit during transportation. The pad effectively creates an 'absorbent bubble' around the produce, giving it the best possible chance of staying in a condition good enough for sale to the public.
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