The United Fresh Retail Trend Report, which is released quarterly in partnership with the Nielsen Perishables Group and is sponsored by Fresh Del Monte, has been released for the second quarter (Q2) of 2015.
According to the United Fresh Produce Association, which examines overall retail trends in produce by quarter and compares trends year to year to provide insights into performance and consumer data for fresh produce, the US enjoyed volume and category growth for fresh produce through the three-month period.
The Q2 report also includes consumer demographic research and a feature on 'Generation X'. The report shares that although a smaller demographic than Boomers and Millennials, Generation X maintains purchasing importance due to their influence over children’s consumption.
“FreshFacts on Retail provides our member companies throughout the entire supply chain with data they can use to understand consumer trends and develop their sales and promotional strategies on the supply and buy side,” said Jeff Oberman, vice-president, trade relations and retail-foodservice board staff liaison. “Increased category spotlights, consumer data, as well as insights on produce’s impact across ‘total store’ revenues help our members’ operations.”
