Event for member cooperatives explored impact of AI on the agricultural sector
Artificial intelligence is vital to the future success of the agricultural sector and if used properly it will help add value to every part of the supply chain.
This was the conclusion of Enrique de los Ríos, CEO of Spain’s Unica Group, which recently hosted a conference on AI and critical thinking as part of Bienestar, a programme dedicated to improving the physical and emotional wellbeing of its cooperative members.
Highlighting the importance of embracing new technologies, he commented: “We cannot think with the mental biases of the Palaeolithic, which is what we are designed for. That is why critical thinking is so important. We must have the right software to manage AI because if not, it will manage us”.
AI promoter and Youtuber Jon Hernández, who led the conference, said: “If you use AI and your company is more productive, your company will eat up the competition, bringing greater benefits. There is more risk of losing your job if we do not apply AI than if we do apply it.
“As a businessman, I would never consider firing someone for optimising work flows thanks to using a tool that makes me earn more money, that is why using AI seems to me to be the safest way. If you are in a company that rejects AI, get out of here, because your days are numbered”.
Marcos Vázquez, creator of the Fitness Revolucionario blog, spoke of the need for people to apply critical thinking to survive an increasingly technological world. “We are increasingly delegating more cognitive capacities to technologies and this atrophies them because we are not training the brain enough,” he said.
