New research conducted by UK retailer Sainsbury's has found that shoppers in the country are increasingly demanding British-grown fruit and vegetables.
According to the study, some 74 per cent of British consumers said that buying locally grown fresh produce is a decisive factor when shopping in supermarkets, with over half of parents saying that they prefer their children to eat UK-produced apples.
'Britain producers some of the best fruit and vegetables in the world and as a nation we should be incredibly proud of our world-class produce,' said Lee Turner, Sainsbury's apple buyer. 'We're committed to supporting British growers and wherever possible will only sell home-grown apples from British orchards.
'Sainsbury's continues to sell more British grown apples than any other retailer so it's great news to see that shoppers are as committed to supporting local growers as much as we are,' he added. 'Sainsbury's offers 51 varieties of British apples, more than any other supermarket, including many rare, traditional British apples that might otherwise become extinct.'
Figures released by English Apples and Pears Ltd confirmed Sainsbury's position as the leading British apple retailer for the third consecutive year, selling more than 13,000 tonnes of homegrown topfruit than any other retailer since 2008.
This season, Sainsbury's is set to sell 51 different varieties of British apples and nine varieties of UK-grown pears.
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