In his newly created role he will expand the Thx!’s retail and distribution partners worldwide
Social impact brand Thx! has appointed Jay Guzman as its new vice president, growth & gratitude. Guzman will play a pivotal role in building and expanding strategic partnerships with retailers, brands, and growers across Thx!’s global network in this newly created role.
Thx! is looking to expand its social impact programme so that it may empower and help more farmworkers while fostering personal connections between them and consumers.
“Our innovative platform generates value for the entire supply chain, fostering enriching relationships with brands and their consumers, retailers and their shoppers, and allowing these shoppers the chance to ‘do good’ with their
purchases,” the company said.
“Conscious consumerism is paramount to today’s consumers, and Thx! empowers partner brands with enhanced product value and a deeper sense of purpose.”
Guzman has more than 15 years’ experience in the produce industry. Most recent he worked as director of national retail partnerships at Fair Trade USA, playing a key role in stewarding the programme’s growth across categories with several major US retailers.
“Guzman brings a wealth of experience and a passion for social responsibility to the Thx! organisation,” Thx! said, adding that “he will provide strategic vision and guidance, leveraging his relationships with growers, packers, shippers, and retailers across the complex produce supply chain to forge new partnerships”.
Guzman commented: “I am incredibly proud to have the opportunity to work with a team that is truly innovating the consumer experience by sharing the stories of our farmworkers and how their purchases contribute to making dreams come true”.
Martin Casanova, Thx!’s chief dreams officer, said: “We are delighted to welcome Jay to the team and confident that his vast experience in produce and passion for ethical worker programs make him a huge asset to Thx! and a strategic leader for our programs. We couldn’t be more excited for this next chapter”.
Raul Fernandez, Thx!’s chief imagination officer, added: “With Jay’s deep retail knowledge, we only expect the value for Thx! partners to grow even stronger. This win-win scenario between Thx! and its retailers and suppliers allows us to empower farmworkers, engage shoppers, and create a more sustainable future for the industry”.
For more than seven years, Thx! has empowered farmworkers, fostered connections between them and consumers, and generated value for the entire supply chain through its commitment to ethical sourcing and conscious consumerism.
Thx!, recently received the Sustainable Produce Summit Marketing Award for Best B2C Marketing.
