Fresh berry and avocado grower-marketer Naturipe has announced the appointment of Steven Ware as vice-president and general manager of value-added fresh.
In the role, Ware will be responsible for pursuing growth and business expansion opportunities, as well as leading the development and management of the value-added fresh division.
“I am excited to join an organisation with a remarkable history, business model and strong core company vales,” said Ware. “The prospect to steward the value-added fresh division is motivating and an excellent challenge.”
“We are excited to have Steve join our senior management team,” said Dwight Ferguson, CEO and president of Naturipe Farms. “His breadth and depth of business development experience is key to the execution of Naturipe’s value-added strategic growth initiatives.”
Ware joins the company from Dole Fresh Vegetables, where he held a number of sales and product management positions in a variety of markets since joining them in 1995 – most recently as senior director of sales west – value-added sales and a member of their sales leadership and product commercialisation teams.
