In the Netherlands, The Greenery has announced the launch of a new ready-to-steam asparagus product that can be conveniently prepared in the microwave.
The peeled white asparagus aims to make the vegetable more appealing to consumers, and end the perception of the product being complicated to prepare.
White asparagus stems have already been peeled and are packaged in a special foil for microwave steaming.
'In anticipation of the Dutch asparagus season The Greenery will be offering this novel ready-to-steam packaging concept for white asparagus, designed especially for the preparation of steamed asparagus in the microwave,' the group said in a statement. 'This idea is intended to appeal to a new target audience – consumers who consider preparing this vegetable a rather arduous task.'
