Leading UK retailer Tesco has launched a new brand mark to highlight exclusive products, while also differentiating its range from its rivals, Marketing Week has reported.
The new 'Just Discovered' brand will be used across a number of products in the group's food range, with a spokesperson telling Marketing Week that Just Discovered will highlight 'new and innovative Tesco products and varieties'.
As well as demonstrating products with unique taste, appearance or texture, the logo will outline those fresh products that have been developed or discovered by Tesco growers, as well as selected seasonal or local products.
The Just Discovered logo is currently used on a number of fresh produce items, including British Red Wellington Tomatoes and Forestiere Mushrooms.
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