The UK's largest food retailer Tesco has launched a new Facebook app which, it says, will allow Tesco customers to tell the group which product prices they want to see reduced.
The arrival of the app, believed to be the first of its kind in the country, follows the recent high-profile launch of Tesco's Big Price Drop initiative, which has seen the company apparently reduce the number of promotions it offers week to week in favour of permanent price cuts acrosss a broad range of commonly purchased items.
Tesco said the Facebook app, which will be promoted through existing advertising for the Big Price Drop on television, radio, press and outdoor as well as through digital advertising, would be easy for shoppers to use.
To have their say, customers can visit the Tesco Facebook page and click on the Big Price Drop app, which will then let them choose five categories from a list of options as the ones they would most like to see included in the Big Price Drop.
Once they have registered their votes, they will then be able to see the items for which their Facebook Friends, others in their region and the entire nation have voted.
Products from the most popular categories will be added to the Big Price Drop, Tesco confirmed.
Committed to cuts
'We are committed to doing all we can to help our customers and our new Facebook application will enable them to tell us directly where they most value reduced prices,' commented Tesco's UK chief executive, Richard Brasher.
The launch of the app came as Tesco released new figures purporting to show how popular the Big Price Drop is proving with customers.
Tesco has calculated that, since the introduction of the Big Price Drop, the level of food inflation has been 'almost halved' for customers shopping in its stores.
In the three weeks following its launch, Tesco said it had seen:
- Approximately 1m additional transactions per week by customers purchasing everyday products which were included in the Big Price Drop.
- More than 45m transactions where customers were buying lines included in the Big Price Drop.
- Over 10m Clubcard customers take advantage of lower prices, representing 90 per cent of those Clubcard customers who had shopped with Tesco in the previous three weeks.
Among the everyday items Tesco said were proving particularly popular were Maris Piper potatoes and salad tomatoes.
'The Big Price Drop is very popular with customers and millions are already voting with their feet,' Braher added. 'In these tough times we are lowering the inflation customers experience on their weekly shop by reducing prices on more than 3,000 products that families need to buy most.'
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