Consumers in Sweden are buying more fresh fruit and vegetables, according to a new study carried out by the Swedish Agricultural Research Foundation.
Last year, fresh produce sales in the country rose 16.5 per cent on the previous year to SKr28bn (€2.6bn), the study revealed.
While only around 15-20 per cent of the fresh fruit and vegetables sold in Sweden are sourced from within the country, the report found that more consumers are looking to buy local produce – particularly vegetables – due to concerns about both the recession and the environment.
'Buying Swedish vegetables is clearly more positive for the environment,' said Lars-Göran Petterson, the foundation's chairman. 'Consumers should follow the seasons and be aware of the kinds of vegetables available in the spring, summer and autumn.'
