Kantar Worldpanel has released Irish supermarket share figures for the 12 weeks ended 2 February, with SuperValu coming out as the strongest performer for the period.
According to Kantar, SuperValu increased its market share to 20.1 per cent from 19.9 per cent, making it the only grocer in growth aside from German discounters Aldi and Lidl.
The result is even more impressive given the slowdown in overall grocery spend in the country.
“Amid a challenging market backdrop, SuperValu continues to maintain solid growth ahead of the market at 0.7 per cent,' said Mark Thomson, business unit director at Kantar Worldpanel. 'It has benefited from welcoming around 30,000 new customers to its stores, with 63 per cent of the Republic of Ireland now doing their grocery shop with the retailer. The store’s increased prominence is key as 24 Superquinn stores convert to the SuperValu fascia this month.”
Tesco's market share fell from 27.7 per cent to 26 per cent, while Dunnes and Superquinn both lost ground with shares of 23.8 per cent and 5.1 per cent respectively.
Aldi increased its share points to 7.2 per cent, with Lidl holding 6.6 per cent of the market.
