US-based Sunkist has announced the launch of a new barcode label for its fresh citrus fruit to replace its well-known trademarked oval blue sticker, with the new design being introduced across all of the company's citrus varieties.
The new GS1 DataBar label includes embedded information such as a registered Sunkist identification number, the citrus variety, size code and country of origin.
In addition to Sunkist navel oranges and Sunkist Valencia oranges, other fresh citrus varieties that will boast the new GS1 DataBar label will include lemons, grapefruit, Cara Cara navel oranges, moro/blood oranges, mandarins, tangerines and more.
According to Sunkist, there will be an interim period where some Sunkist premium quality citrus will have the traditional blue sticker as well as a white label, until supplies of sticker stock are depleted.
