With Sunkist citrus at the top of its 2019 season, the marketing cooperative will bring fresh California and Arizona-grown fruit to the 2019 Canada Produce Marketing Association (CPMA) in Montreal, Canada this April.
Sunkist offers more than 40 varieties of fresh quality citrus, including oranges, grapefruit, mandarins, tangerines and tangelos, lemons, and limes.
Seasonal favorites, such as Sunkist Navel oranges, Blood oranges, Sunkist Delite and Gold Nugget mandarins, Cara Cara Navel oranges, lemons, Minneola tangelos, Ojai Pixie tangerines, and California Star Ruby grapefruit, will be on display and available for sampling at the Sunkist “We Are Citrus” booth. Additionally, the cooperative will highlight its organic offerings with bins of Sunkist Organic lemons.
“For generations, our cooperative of thousands of citrus growers across California and Arizona have shared the highest quality citrus with the world,” said Christina Ward, Sunkist director of communications. “Our fruit is eating great, and we’re excited to bring this experience and our excellent quality citrus to CPMA.”
“Our volumes are up across all citrus categories, and retailers have a great opportunity to promote their favorite varieties with a number of different marketing vehicles,” said Sunkist director of retail marketing Julie DeWolf. “Oranges, mandarins, and Minneola tangelos have larger crops with smaller fruit sizes, and as a result, it’s a great season to promote bagged citrus. We have the ability to cater to our customers’ unique needs, and we take this customisable approach to drive demand.”
CPMA attendees can also visit the Sunkist booth for a live demonstration by Chef Jill Davie, who will be preparing and sampling several varieties.
