Sunkist Growers will begin shipping Sunkist Delite California mandarins in early November, kicking off the 2017/18 citrus season with increased volumes and what the group has called a fresh take on the organisation’s mandarin programme.
The mandarin programme now leverages the Delite name, the original California mandarin brand, created by the first family to grow and market Murcott mandarins in California.
“Our family began growing mandarins because the variety offers so much for consumers – convenience, nutrition and of course sweet, delicious flavour,” said Heather Mulholland, a fourth generation citrus grower in Orange Cove, California. “California has an ideal climate for growing citrus, and we take pride in the quality we are able to achieve in our groves. Sunkist Delite mandarins will offer consumers everywhere a fresh taste of California.”
“The evolution of our mandarin programme is based on current consumer trends,” said Sunkist director of communications Joan Wickham. “This season marked an opportunity to take a new approach that emphasises quality and authenticity, inherent attributes of the Sunkist and Delite brands that drive consumer purchasing behaviours today.”
