A new bubble pad developed by food packaging company Sirane will offer soft fruit the 'ultimate protection while remaining cost effective', according to the group.
Dri-fresh Soft-hold has been developed in partnership with some of the key players in the soft fruit industry, with Sirane working to understand the parameters affecting the shelf-life and quality of soft fruit, developing products to optimise shelf-life and quality as well as reduce transit damage, increase value and improve presentation.
The product is based on ‘absorbent bubble pads’, said to be ideal for berries of all types, combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.
“Dri-fresh Soft-hold is the perfect product for soft fruit protection,” said Gillian Carter, sales manager for fresh produce at Sirane. “Soft-hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, which extend shelf-life, and are affordable.
“Soft-hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”
Dri-fresh Soft-hold is available as loose pads of any size as well as reels for automatic packaging operations.
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