Senior EMEnA hire for Fall Creek

Michel Kaczmarek has joined Fall Creek Farm & Nursery as commercial manager for Europe, the Middle East, and northern Africa (EMEnA).

In his new role, Kaczmarek is responsible for establishing and developing strong relationships with the company’s blueberry nursery and genetics customers in the region, overseeing the implementation and administration of new genetics licensing programmes, and managing the customer service, sales, and grower support team. 

He is based in Seville, Spain, and reports to Burgert Van Dyk, Fall Creek’s regional director for EMEA.

“Michel’s commercial background and knowledge of the blueberry industry heavily influenced our decision to appoint him as commercial manager,” said Van Dyk.

“He is experienced in leading teams and will be a great addition to Fall Creek’s EMEnA commercial team,” he added. ”Michel also has a good understanding of the Fall Creek culture, and his values align with ours.”

Kaczmarek has more than two decades of management experience in fruit and vegetable production in EMEnA.

Most recently, he was director of operations for Driscoll’s of Europe, responsible for production of blueberries, blackberries, raspberries, and strawberries and a network of growers in Spain, Portugal, Morocco, Northern and Eastern Europe, and managed a grower support and technical team of 50 people.

Before joining Driscoll’s, he was the sourcing and supply manager for Ardo France, and key account manager for Green Giant/General Mills France.

“I am thrilled and honoured to join the EMEnA team at Fall Creek and lead its commercial activities,” said Kaczmarek. “Fall Creek offers a unique opportunity to work for a family business, driven by a strong and relevant vision, mission and values.

”Together with the team, I am committed to ensuring we provide top level services to our partners and growers, facilitating the deployment of superior genetics for a better customer and consumer experience.”