New deal enables Spanish company to expand its premium range in the country
SanLucar is strengthening its presence in Sweden through a new partnership with Greenfood, the leading supplier and service provider of healthy food products in the Nordic countries. This exclusive cooperation will bring SanLucar’s wide range of premium quality fruit and vegetables closer to Swedish consumers.
Armin Rehberg, CEO of SanLucar, commented: “Demand for fresh produce is increasingly growing in Sweden as consumers are chosen more and more a plant-based lifestyle based on the daily consumption of high-quality fruit and vegetables with an outstanding taste.
“Our broad SanLucar portfolio of more than 100 premium products meets this demand perfectly. Not only do we have one of the most extensive ranges of premium quality fruit and vegetables, but our assortment is available 365 days a year. This is thanks to our own production farms all over the world, which enable us to provide with the best product and taste all year round”.
The SanLucar brand landed in Sweden three years ago. Now, together with Greenfood, it will continue to expand its offer, which includes pineapples, avocados, grapes, blueberries, and mandarins.
“Greenfood is the perfect partner for us. Their commitment to top quality products with unbeatable taste, sustainability, and tasty health food is fully in line with our SanLucar spirit, which is guided by our corporate philosophy ‘Taste in harmony with people and nature’,” Rehberg said.
