SanLucar fruit is now available in Germany's most prestigious department store, Berlin´s Kaufhaus des Westens (KaDeWe).
On 5 December, SanLucar unveiled its flagship in-store concept in the delicatessen department of the high-end retailer, complete with a juice bar serving juices, smoothies and freshly sliced fruit.
Additionally, a SanLucar fruit expert is on hand to give tips and advice to shoppers on things such as storing and preparing the products.
In order to reliably supply KaDeWe, SanLucar is working with Berlin wholesaler Keuthmann.
“We are convinced that we – with our top-quality fruits – fit perfectly into KaDeWe with its special shopping atmosphere.
“We are excited about this collaboration, as this marks a new milestone in the history of our company,” explained Michael Brinkmann, CEO of the SanLucar Group.
KaDeWe is one of Berlin’s oldest retailers and, at 600,000m2, also the second largest department store in Europe after Harrods.
