South Africa forms key part of company’s global expansion strategy for 2025
Salix Fruit has appointed Andy Froggatt as country manager for South Africa. With extensive experience in the international fruit sales and procurement environment spanning over 30 years, Froggatt will lead the company’s expansion in this key market.
In his new role, Froggatt will oversee growth and development of businesses in the region, developing the procurement of South African fruits, and leading the strategy to reinforce the company’s position in the country.
Ignacio Vidales, Salix Fruits’ sales director, commented: “We are thrilled to have Andy on board. His extensive experience and industry knowledge make him a key addition to our team. We are confident that his leadership will help us strengthen our presence and expand our opportunities in South Africa”.
