Sales director Ignacio Vidales shares his insights on the trends transforming the global grape market
Increasing demand for seedless grapes and a growing consumer focus on green issues are transforming the global grape market, according to Philadelphia-based import-export company Salix Fruits.
“One of the most notable changes is the growing preference for seedless varieties, driven by consumers’ desire for more convenient and easy-to-consume products,” said sales director Ignacio Vidales.
Additionally, the demand for organic and sustainably grown grapes has significantly increased. This reflects a heightened awareness and concern for health and the environment among consumers.
“Sustainable farming practices and organic certifications are now key factors for accessing certain market segments, especially in Europe and North America,” Videales continued.
He emphasised that “the ability to innovate and diversify the use of grapes is crucial for staying competitive in an ever-evolving global market”.
Furthermore, Vidales pointed out that globalisation and advancements in preservation and transportation technologies have made it easier to access emerging markets in Asia and Latin America. The demand for fresh fruit, including grapes, is rising due to the growth of the middle class and urbanisation.
“These trends present both opportunities and challenges, which is why we are committed to ensuring the availability of our grapes throughout the entire year. We work with growers in India, South Africa, Egypt, Italy, Peru, Chile, and the US, allowing us to maintain a constant presence in all markets,” Vidales said.
