UK retailer Sainsbury's has launched a new apple range targeted at the fresh convenience market.
The new product – which features a packaging format holding four medium size apples – was rolled out in 330 convenience stores across the UK last week.
Sainsbury's is believed to be the first major retailer to use the innovative new format.
Thefirst of the three products to launch is Granny Smith at £1 (€1.13), followed by Royal Gala and Fuji retailing at £1.50 (€1.70) and £2 (€2.27) respectively giving thefull range by mid-May.
Sainsbury's top-fruit technologist Dr Theresa Huxley said: 'With the Granny Smith being such a success so far,we anticipate future launches from the range will be well received by customers.
'Besides offering our convenience store customers a bespoke product tailored to meet their needs, the caterpillar pack uses less packaging than four apples packed in tray packs,' she added.
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