The latest research from food and grocery expert IGD has shown that almost one-fifth of people (17 per cent) who use convenience stores in the UK shop there at least once a day, with 59 per cent using them at least twice a week.
On average, these shoppers make around three trips each week to a convenience store, according to IGD's 'Small store shopper' research.
'Convenience stores are clearly popular and this trend is set to continue. We predict the market will be worth £42.6bn (€50.1bn) by 2015, up a third from its current value,' said Joanne Denney-Finch, chief executive at IGD. 'The main consumer trends that will contribute to this growth include a growing population, less meal planning, more people missing meals at home and a desire to shop locally.'
The Small store shopper report also found that 35-54 year olds and those from AB socio-economic groups are more likely to use convenience stores for evening meals and alcohol, with 15-24 year olds most likely to buy lunch, snacks and tobacco products.
'As more and more people live in urban areas near convenience stores, retailers and suppliers need to ensure that they are aware of the changing profile of their catchment area,' added Ms Denney-Finch. 'And they will have to adapt their product range and merchandising accordingly.'
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