United Fresh 2012 logo

The United Fresh Produce Association has announced that registration is now open for United Fresh 2012, the annual convention and expo for the fresh foods industry, and has launched UnitedFresh2012.org as a result.

Taking place on 1-3 May at the Dallas Convention Centre, United Fresh 2012 takes place in partnership with several organisations, including the National Association of State Departments of Agriculture and the Food Marketing Institute.

'As part of an industry-leading partnership with more than 25,000 expected attendees, 1,200 exhibitors and a million square feet of show floor, United Fresh 2012 delivers an unparalleled opportunity for those in the fresh produce industry,' said United Fresh president Tom Stenzel. 'This event blends the unique tastes and colours of our industry with the strengths of the retail and meat industries, as well as the American export marketplace, to create one-of-a-kind food industry experience.'

According to the Association, United Fresh 2012 will feature industry-leading education, networking and resources, as well as private business suites where exhibitors and prospects can discuss matters without leaving the expo.

'From the USDA's unveiling of MyPlate to our discussions on the Farm Bill, we have heard so much about synergy within the food industry and the need for our industries to work together collaboratively,' Stenzel added. 'This show puts that synergy into practice in the form of sales, logistics, innovation and new business opportunities.

'Attendees to United Fresh 2012 will see how the produce industry can create value through many different parts of the food industry.'