Fresh convenience food specialist Ready Pac has announced that it is collaborating with Disney Consumer Products to bring a new line of fresh, healthy and convenient foods to the US market, themed with Disney characters and films.
The line, which will be launched in time for the new school year in August, will initially consist of 10 new products, including kids salads, mini-meals/snacks and party platters, with products available where fresh foods are merchandised within grocery, club and mass merchandise stores.
'Ready Pac is thrilled to be working with Disney to promote healthy eating and getting kids to eat more fruits and vegetables,' explained Tristan Simpson, director of marketing at Ready Pac. 'Working with the Disney brand will allow Ready Pac to leverage the beloved Disney characters to make produce more convenient and appealing to kids, while providing parents with healthier options.'
The new items will be sold under the Ready Pac label and will feature Disney characters. 'Kids will recognise their favourite characters on the labels, and Mom will recognise the Ready Pac brand, a symbol of quality that they can trust,' said Simpson.
Adding to the overall experience, the packaging will include something “extra” for the kids to discover inside, to engage them in the making the connection between health and having fun.
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