The inaugural Asiafruit Market Insight event takes place in Qingdao, Shandong province, on 29-31 May 2013, exploring the opportunities in China at a regional level.
The diverse Chinese market is booming, and many of the most exciting opportunities are arising beyond Beijing, Shanghai and Guangzhou in the country's second-, third- and even fourth-tier cities.
Organised by Asiafruit, Asiafruit Market Insight is a new conference event that brings delegates from those regional markets together to investigate opportunities at a local level.
Qingdao, a leading second-tier port city and one of eastern China’s major economic centres, is the venue for the first edition of Asiafruit Market Insight.
Through a mixture of conference sessions, study tours and networking, the three-day event will get under the surface of the local market, exploring consumer, retail and production developments in Qingdao and the Shandong region as a whole.
The rise of new crops in the region, the role for new technologies, successful merchandising to consumers and opportunities for imports will be some of the key themes up for discussion.
Asiafruit Market Insight will feature organised visits to a selection of retail stores that are leading the way in fresh produce retailing, as well as tours to some pioneering local production ventures and processing operations.
Asiafruit Market Insight will also give delegates the opportunity to network with over 300 local and international fresh produce professionals, and make vital connections to grow their business.
