Active atmosphere and supply chain management technology specialist Purfresh has announced the appointment of David Schanzer, chief executive officer of Plumrose USA, to its board of directors, bringing a broad range of strategic and operational insights to the group.
Schanzer boasts extensive experience; prior to Plumrose USA, he co-founded and was chief executive officer of Global Fresh Foods, a technology provider that naturally extends the shelf life of fresh proteins. Before Global Fresh Foods, he was group vice-president for Foster Farms, where he led retailmarketing and business units, foodservice sales and marketing, retail sales merchandisers, and research and development, while he has alsoheld senior positions at Kraft Foods, ConAgra Foods, and Fresh Express.
'David is a highly respected business leader whose experience and skill-set complement the strategic direction of Purfresh,' said Brian Westcott, president and CEO of Purfresh. 'His extensive sales, marketing, and executive management background, as well as his significant retail and fresh food experience, will be invaluable to our board of directors, particularly as we grow our worldwide customer base and expand beyond fresh produce.'
Schanzer joins Dr Fred Grauer, chairman, Bill Elmore, Jeb Miller, Mike Sherman and Dr Westcott on the Purfresh board of directors.
'Around the world, Purfresh is recognised for its quality and innovative technologies, and it's an honour to the join the board of directors,' said Schanzer. 'Given the broad appeal, the compelling value, and the company's leadership in bringing together a global community, Purfresh is well positioned for growth and expansion.'
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