Fresh produce industry members in Mexico and Central America are gearing up for a close-to-home opportunity to explore and apply global trends and issues impacting their businesses at two events over the coming months.
The Produce Marketing Association is bringing two of its Fresh Connections events to Mexico and Guatemala in May and June respectively, opening up networking opportunities and also offering industry members a chance to connect with executives and clients alike.
Fresh Connections Mexico takes place on 20 May 2010 in Guadalajara, addressing critical information on current sales and marketing practices and business models of interest to produce leaders across the supply chain in Mexico.
Then, Fresh Connections Central America, held on 1 June 2010 in Antigua, Guatemala, will explore the international economic climate and the repercussions for the global produce industry, with a particular focus on the Central American supply chain.
'Each of these Fresh Connections events is one of the few in the region to unite industry leaders from the entire chain at a local level,' said PMA president and CEO Bryan Silbermann. 'It is so important to us to be able to interact with our members in their own backyards. We continue to see the value of our Fresh Connections events grow, and each event offers greater benefits to participants.'
