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The Produce Marketing Association (PMA) has announced that it has strengthened its senior staff leadership by giving new responsibilities to Tony Parassio and Margi Prueitt, two current members of the association’s senior management team.

“I’m pleased to share that Tony Parassio has been promoted to chief operating officer,” said Bryan Silbermann, president and CEO of PMA. “During his time with PMA, he’s demonstrated unparalleled leadership with our staff team and with members world-wide. Tony’s been instrumental in laying our strategic roadmap for creating and delivering value to PMA’s members around the globe, including our floral members. He’s also played a key role in developing and implementing the association’s governance model, engaging more than 400 volunteer leaders from across the fresh produce and floral supply chains.

“Recognising the growing importance of the value that the PMA Foundation for Industry Talent brings to our industry in the US and abroad, Margi Prueitt will now also assume the role of PMA senior vice-president while keeping her role as executive director of the PMA Foundation,” he added.

Prueitt also has helped expand the PMA Foundation’s role with regional groups across the US and Canada, along with other countries, including South Africa, Australia and New Zealand, Chile, Mexico and more.