Plenty and Mawarid partner to grow fresh produce in Middle East

Plenty Unlimited and Mawarid Holding Investment have entered into an exclusive, multi-year, region-wide partnership to bring locally grown fresh produce to countries across the Gulf Cooperation Council (GCC).

The joint venture Plenty and Mawarid have formed will invest more than Dh500m (US$130m) into the partnership’s first project in the GCC – an indoor vertical farm in Abu Dhabi, designed to grow more than 2m kilograms of strawberries annually.

The joint venture plans to develop up to five farms in the next five years, which would require investing up to Dh2.5bn (US$680m) and bring thousands of direct and indirect employment opportunities to the region.

The Abu Dhabi farm will develop a year-round supply of berries with peak-season flavour for both the local UAE market and export to other GCC countries, replacing air freight and reducing food miles compared to current imports.

The farm’s complete production of strawberries is already pre-committed to Plenty partner and global premium berry leader Driscoll’s, which will also contribute its proprietary genetics, global brand and extensive market experience.

“As part of our strategy to delight berry consumers around the world, we are excited to partner with Plenty and Mawarid on this pioneering project,” said Soren Bjorn, chief executive of Driscoll’s. 

“The Gulf region and the UAE specifically have long been great markets for Driscoll’s, and this project will help ensure we can meet the demands of consumers in this market into the future.”

The new farm will be Plenty’s first commercial-scale vertical strawberry farm outside of North America, following the opening of its first strawberry farm in Virginia later this year – also in partnership with Driscoll’s.

Construction on the Abu Dhabi farm – which will be approximately 7,500m² – is targeted to be completed in late 2026.

“Mawarid has increasingly focused on adopting cutting-edge technologies in support of the UAE mandate to build innovative food security capabilities,” said Kashif Shamsi, group chief exeutive of Mawarid, a subsidiary of Alpha Dhabi Holding, a major publicly listed company on the Abu Dhabi Securities Exchange.

“Our global search for a sustainable solution to the challenges we face in the Middle East led us to the incredible team at Plenty. This joint venture enables us to leverage the most advanced farming technology in the world to grow local food supply throughout the GCC, beginning with our home market in Abu Dhabi, while preserving our precious natural resources.” 

Plenty chief executive Arama Kukutai also welcomed the new partnership.

“Plenty has built the most technologically advanced indoor farming platform aimed not only at meeting year-round consumer demand but making it possible to build a long-term food security infrastructure that can adapt to the needs of regions like the Middle East,” said Kukutai.

“The Mawarid team’s extensive expertise with agriculture and land management in the Emirates makes them a great partner to meet these dual opportunities, in a region that has long been poised to benefit from the promise of indoor agriculture.”