Pink Lady Europe has announced that it has strengthened its team by appointing the vastly experienced Loïc Sidot as its new trade marketing manager.
Sidot takes over from Jean-Louis Colombat, who has moved into a newly created role, that of development manager for new markets.
He has held a number of client and account manager positions at companies including the Walt Disney Group, Carrefour, Auchan and Lansay.
