The Egyptian company is highlighting new strawberry and grape varieties at next months’ Asia Fruit Logistica, as well as introducing avocados and Barhi dates to its offering
Egyptian producer-exporter Pico Modern Agriculture is highlighting its new varieties in strawberries and grapes at next month’s Asia Fruit Logistica exhibition in Hong Kong, as well as introducing avocados and Barhi dates to its offering, according to regional sales manager Muhammad Fayed.
Fayed said that target markets in the region included Singapore, Malaysia and Hong Kong, while the company was also looking to expand in China, Indonesia, Cambodia and Vietnam.
“There is huge potential for Egypt in Asia,” he told Fruitnet. “Egypt is now a good source for citrus, strawberries, grapes, stonefruit and avocados. Egypt has developed a lot in varietal development and we now have new varieties that are requested worldwide. Plus we have a price advantage versus competing regions.”
At the moment, logistics remains the main concern for Egyptian exporters to East Asia, and not just due to the continuing shipping crisis in the Red Sea. “In addition to issues in the Red Sea, we are seeing a huge increase in airfreight prices to Far East countries,” said Fayed.
