Aguilar brings more than 35 years of experience in the produce industry, including as former general manager of Westfalia Fruit
Camposol has beefed up its management team with the appointment of Pedro Aguilar as senior manager of its avocado business unit.
Aguilar has more than 35 years of experience in the produce business and has built up an extensive career in the avocado industry. Prior to joining Camposol, he was director and owner of Avolimes, and general manager at Westfalia Fruit and Westfalia Farms in Colombia, where he led a Hass avocado production and export business.
In addition, he was president and CEO of Fresh Directions International in the US, a leading Hass avocado production and export company in North America. He also held key positions as director of Agrifood International Marketing and Geomar International in Montreal, Canada.
“Aguilar has worked on all fronts of the avocado business, from stockpiler and producer to exporter to markets on all continents, as well as importer in Canada and the US,” Camposol said.
“His experience in management, production and international trade of perishables positions him as a key player in driving Camposol’s global avocado strategy, with the objective of consolidating its leadership in the markets.
“His leadership will contribute to the expansion and growth of Camposol in international markets, promoting new strategies of competitiveness and sustainable development in the agri-food industry.”
In his new role, Aguilar will be responsible for the growth strategy of all categories of the avocado business and its margins at an integral level. His scope covers all operations where we produce avocados, including locations in Peru and Colombia, the strategy for the purchase of fruit, the fresh and frozen categories, and the extension of current businesses at origin and/or destination in the avocado business.
Aguilar will play an important role in strategic decision-making in the avocado business that covers the entire value chain: from the field, through the processing plant, to the markets where the fruit is marketed.
Ricardo Naranjo, interim CEO of Camposol, commented: “It is a great honour for us to welcome Pedro. His experience and in-depth knowledge in the sector, especially in the global avocado industry, will be fundamental to continue strengthening our position as leaders in the agro-export industry. We are confident that his vision and leadership will contribute significantly to the growth and success of our company”.
