The California Strawberry Commission has announced that Pam Yanez has joined the group as its new category development manager, taking over responsibility for retail account and market coverage across North America.
Ms Yanez, who has operated in the fresh produce industry for over 15 years, joins the Commission from Chiquita Brands International where she held the role of category development manager for the western US and Canada.
'With annual production on the rise for California strawberries, it's important that we closely collaborate with retailers to help them increase their strawberry sales,' said Chris Christian, the Commission's vice-president of marketing, in a press release. 'We're pleased to have a professional wit Pam's expertise join the team, and believe that she will make a significant contribution to our category development programme.'
The appointment of Ms Yanez is the second by the group this month, following the announcement thatAdam Rumack had been hired to fill the position of marketing manager, focusing onexpanding the international and domestic markets for Californiastrawberries.
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