More than ten varieties of Pakistani mangoes will go on display and be available for tasting in the Dutch city of Den Haag (The Hague) on 29 June.
Pakistani suppliers and exporters will join the Trade Development Authority of Pakistan in promoting their wares to Dutch importers and wholesalers.
TDAP councillor Muhammad Ashraf called the event part of an 'aggressive marketing strategy to promote Pakistani mangoes in the mainstream market' that has seen exports to the Netherlands increase 43 per cent in the last two years.
The Netherlands is the world's second-largest importer and re-exporter of mangoes.