Group says partnership links genetics with marketing expertise to present a new world of exotic berry flavours
Leading grower-marketer Oppy and G&M Farms, a premier berry producer based in Selma, California, have announced they are introducing a new wave of premium berries to the market this spring.
The partnership builds on the success of last season’s Pink Cosmo and Hunkaberry jumbo blueberry debut, and continues the commitment to ”deliver high quality, stand-out fruit” to the marketplace.
According to Oppy, the collaboration brings new offerings to its berry programme, including Mango Kist and Maui Sunset blueberries and Sugar Diamond blackberries.
It also created a pipeline of cutting-edge new varieties into the future, it said.
“We are thrilled to continue our partnership with the team at G&M Farms, whose commitment to quality and innovation aligns perfectly with Oppy’s mission to bring fresh, exciting options to our customers,” said Jason Fung, vice president of Oppy’s berry category.
“Together, we’ll build on the amazing response to Pink Cosmo blues we experienced last year by introducing more premium, high-flavour blueberries and blackberries to set our portfolio apart.”
Complementing the new varieties, Oppy said it is also significantly increasing its California blueberry offering in collaboration with G&M Farms.
G&M Farms said it continued to focus on advancing berry quality and production, ensuring that consumers received only the best fruit available.
“These are some of the most exotic berries on the planet, and we’re confident they will intrigue shoppers and spark a lot of excitement in the berry category,” said Greg Willems, co-owner of G&M Farms, where harvest begins in early May.
