The Dutch importer says demand for table grapes has grown, especially for premium white and black varieties
Dutch company Olympic Fruit says it has seen higher sales of grapes in the Netherlands over the past year, as well as a shift in demand away from red and mixed varieties in favour of white and black ones.
According to the group, there was a 6.7 per cent increase in the total market sales volume during its current campaign, compared with last year.
“However, this growth is more complex than it appears,” it stated. “While white and [black] grapes are showing strong growth, red and mixed grapes are experiencing a decline in sales. White grapes now make up 51 per cent of total grape revenue.”
Market growth had primarily been driven by rising prices rather than increased sales, it suggested. “While the total number of grapes sold has stayed more or less the same, prices have gone up. One reason could be that there were fewer promotions on grapes last year.”
Seedless grapes also continue to grow in popularity thanks to their relative convenience, it noted, to the extent that seeded grapes now comprise only a “small share” of total sales.
And improved, licensed varieties continue to show their worth, it added. “As the market evolves, the demand for premium grapes is becoming increasingly clear. Consumers are prioritising consistent quality, superior taste, and flawless appearance, which is reflected in the growing share of high-quality seedless varieties.”
