On 1 January, French fruit and vegetable marketer Odelis, based in Marmande in the southwest of the country, changed its name to Rougeline.
According to CEO Gilles Bertrandias, the change will increase recognition of the company, as the name now matches that of its Rougeline brand.
The brand is used for all the company's products, including tomatoes, strawberries, red berries, salads and organic kiwifruit.
