Nunhems, Bayer CropScience's vegetable seed business, has unveiled a range of newly redesigned packaging for its full line of vegetable seeds.
According to the company, the new look unifies the company's packaging across the globe and enhances its functionality for customers.
'Whether it is developing innovative new vegetable varieties or new packaging, Nunhems is committed to performing better in every part of our business,' said Nunhems' brand manager Uwe Dijkshoorn. 'Our new packaging is part of our continued efforts to give our customers the best experience possible.'
The company said it had developed the new packaging with the goal of making it even easier for customers to identify, store and use Nunhems vegetable seeds.
This includes featuring all essential product information such as crop, variety, seed lot and treatment in a more predominant, standardised location on the front of the packs, as well as detailed product information on the back in an easy-to-read format.
The redesign also eliminates any less-than-clear company product names used on the label in favour of common industry terminology.
For example, products previously branded with proprietary names will now be referred to by more straightforward and commonly used terms such as primed, pelletted, encrusted, sized and so on.
'Our goal is to communicate as clearly as possible with our customers,' Mr Dijkshoorn added. 'It's time our packaging did, too.'
As well as reconfiguring its designs, Nunhems has also reduced the overall number of packaging sizes and types it uses.
As a result, some varieties will now use different sizes and types of packaging, including the increasingly popular block bottom-style pouches.
Customers will begin to see Nunhems' new packaging designs as soon as this autumn, with the entire transition expected to be complete by early 2011.
'A large conversion like this takes time,' Mr Dijkshoorn said. 'During this transition, customers can rest assured that no matter the packaging their Nunhems seed arrives in, it is the same high quality hybrid seed they've come to rely on.'
