Dutch seed company Nunhems' new premium Galia melons, dubbed Yellow Moon, are expected to be 'a major blockbuster in fresh fruit stalls throughout Europe', according to the company's produce chain manager for Europe, Middle East and Africa, Daniel Kretzschmar.
This exclusive breed of melon seed is sold only to select producers in Spain that respect the quality protocol. Nunhems teams then visit the growers to monitor the strict growing process.
'`Yellow Moon` really offers the best of both worlds: modern product and supply chain excellence for retailers and traditional great taste and texture for consumers,' says Mr Kretzschmar.
A full report will appear in the July issue of Eurofruit Magazine.
