Avocados, berries and value-added vegetables are among the top five foods to watch on the US market in 2013, according to a new report by the Nielsen Perishables Group.
The predictions are based on “sizable growth” last year and solid performance since 2009 and do not take into account more product presence within stores.
Avocado sales continue to post “impressive” growth in the US thanks to wider consumer acceptance, the Nielsen Perishables Group said.
“In 2012 (year to date through 24 November 2012), avocado volume sales increased by a remarkable 34 per cent,” the firm explained.
“In addition to the category now being available year-round and increased presence in stores throughout the nation, industry organisations such as Avocados from Mexico are investing in consumer marketing and advertising initiatives to fuel the widespread adoption of this nutrient-rich fruit.”
Additionally, Nielsen Perishables Group said the average US retail price of avocados declined 19 per cent in 2012, further enticing more purchases.
With a large Mexican crop this year, the analyst believes factors are in place for momentum to continue in the avocado category.
As the highest selling category in the fresh produce department, the Nielsen Perishables Group said berry volume sales have grown steadily since 2009, and posted an 11 per cent increase in 2012.
“Strawberries account for the greatest share of the berry category, and their growth was fuelled by larger package sizes,” the analyst revealed.
“The 32-ounce package now accounts for nearly 20 per cent of strawberry sales, and volume sales for this package size increased 18 per cent in 2012.
While not as widely adopted as value-added fruit, value-added vegetables (including pre-cut, pre-washed, trays, jars/cups, etc.) have also shown momentum, according to the Nielsen Perishables Group.
“The category posted steady growth through the recession, then exploded with a 10 per cent volume increase in 2011,” it explained.
“The increases continued in 2012 as retailers added more items to their shelves and volume rose another 15 per cent.”
Within value-added vegetables, the Nielsen Perishables Group said side dishes drove growth with a 16 per cent volume increase.
Much of the growth in side dishes, as well as value-added vegetables overall, is being driven by innovation.
Impressions (unique item count) for this category increased 11 per cent in the latest 52 weeks, and side dishes posted the largest increase among any sub-category (14 per cent).
