Leading global analytics organisation Nielsen Holdings has announced the acquisition of the Perishables Group, a leading US industry expert in fresh food consulting and category development.
The move sees Nielsen snap up all assets including data, advanced analytic IP, tools and ongoing client work, while all employees will join Neilsen's North America consumer analytics team. Nielsen will integrate perishables information and knowledge into its extensive retail measurement operation.
'Nielsen acquired the Perishables Group to drive increased value for our clients,' said John Lewis, president and CEO, consumer North America. 'With Perishables Group now fully part of the Nielsen organisation, we can accelerate our work to integrate total-store information, thus providing a holistic picture of store-level activity.
'This complete view across all fresh departments – produce, deli, meat, seafood and bakery – provides a distinct advantage for all our clients, including retailers, packaged goods manufacturers and fresh food suppliers.'
Bruce Axtman, president and CEO of the Perishables Group, will continue to lead the group, which is now known as the Nielsen Perishables Group.
'This acquisition is a natural evolution in the long working alliance we have had with Nielsen,' said Axtman. 'Our focus remains on enhancing the insights we deliver into the fresh consumer. Our mission is to help retailers and fresh suppliers increase consumer value and improve business performance by helping them apply a consumer-based business model specific to the fresh food business environment.'
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