Orus Logistics is the brainchild of exporter Juan José Barrionuevo
A fruit and vegetable exporter from Southern Spain has developed an innovative logistics app to take the strain out of ordering and tracking trucks used to transport perishable goods.
Orus Logistics provides real-time information on the status of shipments so that exporters and customers can track their whereabouts and get up-to-date information on their estimated time of arrival, or any incident which occurs between loading and unloading.
“Right now, keeping track of shipments involves countless phone calls between the supplier, transport company and final customer, which is inefficient and time consuming, especially when you consider that groupage is the most commonly used method of sending produce to Europe,” says Juan José Barrionuevo. “This easy-to-use tool simplifies and speeds up the process, leaving users free to focus on other areas of their business.”
With Orus Logistics, exporters or customers send cargo orders to transport companies through the app, and traffic operators just have to click to update the arrival time of the order, which is then transmitted to both the exporter and customer in real time.
Ultimately, Barrionuevo’s aim is to establish a global platform, so that transport companies can provide this service to both exporters and customers. For that reason the app will be available in English, Spanish, French and German. In September, it was launched to a select group of transport companies in Spain.
“Each company that wishes to offer and contract this service will pay a fixed fee per truck per month, so they will only pay for what they use, and it is completely free for exporters and clients,” says Barrionuevo.
He says there is no other solution on the market serving the industry right now. The beauty of Orus Logistics is that it provides full transparency and security “so you can completely forget about the multitude of calls, emails and Whatsapp messages required today”.
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