The Produce Marketing Association (PMA) has announced the appointment of Marie Lena 'Mylene' Pacheco to the newly created role of vice-president of member value creation, a position that she took up on 1 April.
In her role, Ms Pacheco will lead the creation of value for PMA's membership worldwide, including understanding member needs and developing value offerings to meet or exceed those needs.
Ms Pacheco, who joined the PMA from the financial services industry, now leads staff teams that are responsible for research and development, events and education.
'Mylene brings a wealth of ideas and expertise from a different yet analogous industry. She's an expert at discovering how to meet customer needs, and that's a critical skill as PMA pushes forward to create more value for our members globally, delivering the most effective tools in the most appropriate formats,' said Bryan Silbermann, PMA president and CEO. 'Her primary mission is to work with our membership to ensure we understand and address their priority needs, to help grow their businesses.'
Pacheco reports to Tony Parassio, senior vice president of member value; she works closely with PMA staff teams including member relations and business development, as well as the association's volunteer leader groups. In addition, she also works with PMA's Foundation for Industry Talent in creating tools to attract, develop and retain the industry’s current and future leaders.
'I have a passion for the customer, and for finding solutions for complex member needs,' Ms Pacheco said. 'I understand the importance of listening and cultivating relationships across organisations. I look forward to putting my skills to work to help PMA expand the value and service we provide to members around the world.'
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