Association president Abdellah El Yamlahi calls on suppliers to push ahead with exports as country approaches new record volume
Morocco’s recent growth as an avocado supplier has continued, after it was revealed that exports in October to December reached 42,000 tonnes.
That apparently leaves the country on track to export around 80,000-90,000 tonnes in the 2024/25 season – up from 60,000 tonnes during the previous campaign.
According to a report in Hespress, this year’s harvest is set to yield around 90,000 tonnes of avocados, compared with 70,000 tonnes last time around, and the vast majority of that crop will be exported.
Abdellah El Yamlahi, president of the Moroccan Avocado Association, said the first three months of the season had been especially promising. “This reflects the sector’s growth in Morocco and the contributions of Moroccan exporters in reaching international markets, particularly in Europe,” he said.
However, he also mentioned a decline in the market price for avocados in Europe, something which he said hinted at reduced consumer demand.
“Starting this month, we’ve observed an increase in farmgate prices, ranging between 19 dirhams (€1.83) and 20 dirhams (€1.93) per kilo,” he explained.
He also called on suppliers to release crops now and enable exporters to secure sales before rivals in Spain, Colombia, and Israel enter the market.
