Monsanto is set to showcase its new branding at Fruit Logistica in Berlin, with its leading vegetable seed brands De Ruiter and Seminis.
As part of the group's customer-oriented approach, Monsanto will present its new chain team and brand strategy at the Berlin Exhibition Grounds next month, with two of the group's latest innovative products including Beneforte broccoli and Frescade lettuce.
With a goal of supporting all partners in the food and vegetable chain, from seed supply to plate, Monsanto has put together a special team of chain managers to serve its customers.
'Our team consists of professional who optimise processes, who search for chances and stimulate effective cooperation in the entire chain,' said Sean Gardner, chain director for vegetables in Europe, Middle East, Africa. 'We are looking forward to meeting you at our stand.'
Meanwhile, the refreshed Seminis and De Ruiter brands are aimed at helping customers profitably meet market needs, Monsanto noted.
'Growers face unique challenges and have specific growing conditions within their production environments, and they deserve product performance and the crop expertise to match,' the group added. 'So, going forward, Seminis will be dedicated to Monsanto's open-field and unheated greenhouse products, and De Ruiter will be focused on glasshouse, heated greenhouse and rootstock products.'
Monsanto's Beneforte 'super broccoli' product, the result of 10 years of cross pollination and selection, combines the best attributes of commercial broccoli with a wild variety found in southern Italy. According to the group, the vegetable has a unique increased ability to produce phytonutrients such as glucoraphanin.
Also on display is the Frescada Sweet Lettuce, which combines the crispiness of iceberg and the taste of Romaine or Cos, while Frescada Butterhead has butterhead taste characteristics but with crunchier leaves.
