Mission Produce has announced the launch ofFor the Love of Avocados, the first-ever podcast to focus onavocadotips and tricks, avocado farming, marketplace trends andeverything in between.The first episode airs on 25 February.
Hosted by Patrick Cortes, senior director of business development,the podcast will also feature special guests, such as industry experts, foodies, and health and wellness experts, and bepublished on a monthly basis.
“We are a company of firsts –and launching a podcast is a natural step to continue leading the industry forward,” said RossWileman, Mission’s senior vice president ofsales and marketing.
“As avocado consumption continues to increase, we notice an opportunity toreachour customers and consumersthroughthe convenience of a podcasttopromote an exceptionalavocado experienceandprovide usefulinformation.”
In the first episode, Cortes will talk to one oftheTampa Bay Buccaneers’ quarterbacks, Ryan Griffin,about his journey to the Big Game andtesting hisavocadoknowledge. The podcast will also discuss insights into avocado salesfor one of the biggest avocado holidays of the year.
“We look forward to creating valuable and entertaining content to bringexpandedvalue to our marketplace,”senior director of marketing and communications DeniseJunqueiro, said.
“Our podcastwilltake from ouralmost four decades of fresh avocado experienceto provide a novel perspective on avocadosand share themanystoriesthathaveyet to be heard.”
For the Love of Avocadosis currently available for streaming on Spotify, Apple Podcasts, Google Podcasts and other streaming services. Listeners can contribute to the conversation on social media by using #FortheLoveofAvocados.
Fruitnet’s conversation series Fruitbox launched last year, broadcasting every week on all of the major podcasting platforms.
Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.
All previous episodes of Fruitbox can be found on any of the following podcast services:
Apple·Spotify·Anchor·Google·Overcast·Soundcloud·Stitcher·Pocket Casts
Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.
To find out how you can tell your story on Fruitbox, email:chris@fruitnet.com
To learn about sponsorship and advertising opportunities, email:advertising@fruitnet.com
