Canary Islands wholesale market Mercatenerife has launched a new promotional campaign, featuring revamped branding, with the aim of strengthening the image of the site as the leading food wholesale centre on the Spanish islands.
According to the World Union of Wholesale Markets (WUWM), the promotional campaign is making use of clear and simple language and imagery to promote Mercatenerife’s wide variety of products, quality, accessibility and modern facilities.
The campaign and new branding was officially launched in Spain on 4 December with billboard advertising, print, radio and television coverage and a number of specific activities to transmit the message to relevant target groups.
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