Mercadona has consolidated its position as Spain’s leading grocery retailer, claiming a market share of 25.1 per cent in the first eight months of the year, an increase of 1.1 per cent on the year-earlier period.
The figures, published in a report by Kantar Worldpanel, also show that Lidl continues to increase its share of the market, while Día has seen its share decline.
The reports shows that 89 per cent of Spanish households have purchased something in Mercadona at least once between January and August. The retailer also accounts for 21.1 per cent of all fresh produce sales in Spain.
Florencio García, director of Kantar, said Mercadona’s strong performance was partly driven by the renovation and modernisation of its stores, which has seen fresh produce sections given more prominence.
Carrefour is the second biggest retailer with a market share of 8.4 per cent, a fall of 0.3 per cent on the previous year.
Grupo Día, meanwhile, lost 0.7 per cent market share, leaving it on 7.7 per cent. The group’s classic store model continues to lose out to rivals, but its Dia&Go and La Plaza banners are performing strongly.
Lidl is the second-fastest growing retailer behind Mercadona, having seen its market share increasing by 0.5 per cent to reach 4.8 per cent.
“Lidl is the other great winner who has won a share in all sections and could reach 5 per cent by the end of the year,” said García.
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