New marketing opportunities for fresh produce convenience is the focus on the second day of Freshconex 2011, which takes place at the Berlin Exhibition Grounds in Germany on 9-11 February next year.
During the second day of the Business Forum, which runs alongside the exhibition, a group of experts will present discussion topics ranging from emerging market opportunities in Europe and the special growth potential in northern Europe, to new product lines designed to attract consumer attention and boost retail sales.
From 11.00 to 11.30 on 10 February, Paddy Callaghan, founder of Nature's Best Ltd in Ireland, will talk about securing new retail growth in mature markets, presenting the best-suited new product lines and outlining the growth potential for fresh convenience at food retail.
Other presentations on day two focus on 'New profit channels for fresh produce convenience products', 'From soups to sliced apples: new product development in the fresh produce convenience category', and 'Feeding a new generation: maximising fresh-cut sales to children'.
Topics featured on the first and third days of the trade fair include 'Developing new market opportunities for Foodservice' and 'Staying at the cutting edge of fresh produce convenience'.
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