Maersk Line has revealed that it is looking to build on the success of its Daily Maersk service by bringing its promise of 'absolute reliability' to six further routes.
From 21 November 2012, the container shipping giant is extending its total transportation time promise to six more routes – from Jakarta or Laem Chabang to Bremerhaven, Rotterdam or Felixstowe.
With gate-in every day two weekly cut-offs, Maersk Line has said goods will be transported on the new routes in 31 days, and are backed with the same monetary guarantees offered on Daily Maersk.
'Whenwe launched Daily Maersk, we were trying to implement a new service standard that our customers could expect to get from us,' said Vincent Clerc, Maersk Line’s chief trade and marketing officer. 'We wondered at times during the development if we’d bitten off more than we could chew.Fortunately our hard work seems to have paid off, a year on we are achieving 98 per cent reliability and feedback from customers is positive. So, we’ve taken everything we’ve learnt from Daily Maersk and we’ve decided to extend the Daily Maersk promise to our customers on these additional routes.'
